The Brands was founded when Christina was just 16, driven by her commitment to sustainable beauty. She focused passionately on developing products with natural ingredients and dedicated herself to finding eco-friendly, plastic-free packaging solutions. As Creative Director, she engaged with key industry players like QVC, Sam’s Club, Walmart, Ulta Beauty, Sephora, CVS, and Glossybox to expand the brand's reach and influence. These efforts contributed to establishing the brand as a responsible and innovative player in the beauty industry, advocating for a more sustainable future.